How to unlock business potential with payment analytics

Payment analytics plays a crucial role for business owners looking to gain a competitive edge. They provide invaluable insights gained from transforming your payment data into actionable strategies that will drive growth.

Analysing transaction data allows you to quickly uncover emerging trends, optimise your resources, channel spend into more profitable areas and maximise your growth potential.

In this guide, you’ll learn how you can use payment analytics as part of your business strategy and discover the tools that will help you to make significant and meaningful improvements to your operation.

What is payment analytics?

Payment analytics is the practice of reviewing and interrogating your payment and transaction data to produce insights into areas such as customer behaviour, operational performance and revenue trends.

This data is essential to inform the strategic decisions that you take on everything from pricing to fraud prevention. It offers you an extremely powerful way to enhance efficiency and profitability.

Benefits of analysing transaction data

In this section you will discover the ways that payment and transaction data can be used to drive growth. These include:

• Pricing optimisation for increased sales and profit
• Fraud prevention to minimise losses
• Cash flow management for the effective planning of resource allocation
• Payment optimisation for enhancing authorisation rates
• Inventory insights to improve stock management
• Understanding customer behaviour to identify trends and review campaign performance

How you can use payment analytics to improve each of these areas is reviewed in the following sections.

Pricing optimisation

Payment data can be used to optimise your pricing strategies and ensure that they align better with customer preferences and purchasing patterns.

For example, it can highlight that there’s increased customer activity during certain periods of the year and adjust its pricing at these times to maximise revenue potential.

These payment insights provide a data-driven approach to adjusting pricing models for competitive advantage and securing increased profit.

Fraud prevention

Fraud prevention is a significant benefit of transaction data analysis, as it ensures you can identify suspicious activity before losses occur or escalate.

Worldpay offers fraud prevention tools that automates such monitoring for you. It uses data insights to review transactions in real time, highlighting any suspicious transactions so you can protect against fraudulent activity and reduce the impact of chargebacks on your business.

By using tools to analyse your payments data and examine transaction patterns, your business can detect anomalies early as part of your fraud prevention measures.

Cash flow management

Payment data will also provide actionable insights into your cash flow patterns. This ensures you can forecast and budget based on a more accurate prediction of future income and likely expenses.

This predictive capability is a vital tool in helping you foresee and manage cash flow fluctuations, ensuring there are funds available for future activity. This is particularly valuable for seasonal businesses that rely on accurate cash flow forecasts to budget and plan for key sales periods.

Payment optimisation

By helping you understand the causes of transaction failures, payment analytics can ensure you improve approval rates by knowing which card types or geographic locations are causing transactions to be declined.

By addressing the reasons for failures, you can increase the authorisation rates of your business, provide a smoother payment experience for your customers and, ultimately, increase your revenue potential.

Find out more about other effective strategies that will help your business to drive higher approval rates.

Inventory management

Inventory management is another area of your business that can be enhanced by analysing payment data. This data can be used to provide insights into sales trends and stock turnover rates.

For instance, by identifying the peak demand periods of your business, you can adjust stock levels accordingly, minimising stockouts. Similarly, you can ensure that you do not overstock with a slack sales period on the horizon.

By adopting a data-driven approach to inventory management you can transform payment records into informed purchasing and stocking decisions.

Customer behaviour

The payment data that you hold has been created by the behaviour of your customers. Using this raw data to understand trends and actions is possibly more effective than a hundred surveys you could use to try and understand your market better.

Payment analytics offers a very clear window into the behaviour of your customers. It can quickly and effectively be used to gain insight into purchasing patterns, preferences and the impact of promotional campaigns that you’ve invested in.

This analysis of the results of current sales trends and campaign performance data allows you to refine marketing efforts, personalise offerings and, ultimately, optimise marketing spend, drive retention and boost engagement.

How to analyse your business’s payment data

To realise the benefits of payment analytics, it’s important you understand the process involved in carrying out an analysis of your transactions and that you’re aware of some very powerful tools that can make such a review simple to carry out and deliver accurate results.

Analysing payment data effectively involves several steps. Below we provide a guide to each stage and highlight how you can use Worldpay Analytics as a valuable resource to facilitate transforming your raw data into meaningful business and performance insights.

Step 1: Define your business objectives

Begin by identifying the specific objectives you aim to achieve with your payment data analysis. An outline of the insights that you can gain is provided above.

Are you looking to optimise pricing, prevent fraud, improve inventory management, review campaign performance or understand customer trends? The clearer your goals are at the start of this process, the more effective the results of your analysis will be in aligning with your business needs.

Step 2: Select your payment data sources

There are a range of sources you can use to gather your data from. These include POS systems, online transactions, and third-party payment processors. It’s vital that the data sources you use are integrated into your payment analytics system for a cohesive view of your transactions.

Step 3: Use a payment analytics system

A dedicated analytics system is essential for reducing the need for manual number crunching. These systems can process large amounts of data from a variety of sources efficiently and accurately.

Find out how Worldpay’s analytics tools provide you with features such as cross-provider reporting and customisable real-time dashboards to enable your businesses to track critical metrics like approval rates, transaction volumes and customer behaviour.

Step 4: Interpret and action your results

With the automated creation of the analytics that you need, you can translate the insights into actionable strategies.

For instance, if you have identified high transaction failure rates during specific times, consider offering alternative payment options or working directly with your providers to improve approval rates.

Payment analytics has the power to unlock the potential of your business. It provides insights into crucial areas such as pricing, fraud prevention, campaign performance and customer behaviour.

Worldpay’s analytics tools helps turn your data into actionable strategies that can drive growth and improve operational efficiency. Payment analytics is not a one-off exercise. Worldpay ensures data extraction and analysis can be made on an ongoing basis in real time.

Discover how Worldpay can grow your business by allowing you to regularly review and act on the insights that your payment data holds.